Uncategorized

Stay ‘Top of Mind’ During the Holidays

Stay ‘Top of Mind’ During the Holidays The holidays can be a tricky time for businesses to navigate. It’s easy to come off as too aggressive and promotional – no one really wants that around the holidays. Especially not previous customers you already have a relationship with. The same is true if you’re in an industry that doesn’t really work for the holidays.  The question is, how can you make the holidays work for you? Think of your customers as you would a friend. The holidays can be stressful, it’s also been a very stressful year for everyone, much more than

Uncategorized

Four Ways to Build Trust with Potential Customers

Four Ways to Build Trust with Potential Customers Our primary goal should be to build relationships rather than just driving the volume of transactions. Relationships, in turn, can lead to transactions and tend to be much more enduring. Our relationship, over time, can actually become part of the product offering. Relationships are based on trust, and trust can grow stronger, based on experience over time. This works well with existing customers. We have the opportunity to re-enforce the trust we have earned with each new experience. With new customers, we don’t hav

Uncategorized

What’s the Best Business Approach During COVID-19?

What’s the Best Business Approach During COVID-19? Right now, for many businesses, it’s a time of survival, digging deep to keep things afloat or thinking of unique ways to diversify and ride the waves. You might have by now resolved those short-term struggles to some level. You have hopefully somewhat stabilized the situation, but perhaps you’re struggling to find a way to ensure the long-term success of your business. Maybe you’re asking, what now? It goes without saying that some organizations will be harder hit. The travel industry is massively affected, whereas t