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6 Techniques Business Owners Should do in 2021

6 Techniques Business Owners Should do in 2021 Reassure and Reconnect It is still very much a time of great uncertainty for many. It can be hard for people, customers, and business owners to look past the short-term challenges that they might be facing right now (especially off the back of a difficult 2020). That’s why one of the best things you can do right now is to reassure your customers you are still there for them, even if that looks a little differently from how it did a year ago. Reconnection is the best way to do this, keep the lines of communication open as b

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Stay ‘Top of Mind’ During the Holidays

Stay ‘Top of Mind’ During the Holidays The holidays can be a tricky time for businesses to navigate. It’s easy to come off as too aggressive and promotional – no one really wants that around the holidays. Especially not previous customers you already have a relationship with. The same is true if you’re in an industry that doesn’t really work for the holidays.  The question is, how can you make the holidays work for you? Think of your customers as you would a friend. The holidays can be stressful, it’s also been a very stressful year for everyone, much more than

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Four Ways to Build Trust with Potential Customers

Four Ways to Build Trust with Potential Customers Our primary goal should be to build relationships rather than just driving the volume of transactions. Relationships, in turn, can lead to transactions and tend to be much more enduring. Our relationship, over time, can actually become part of the product offering. Relationships are based on trust, and trust can grow stronger, based on experience over time. This works well with existing customers. We have the opportunity to re-enforce the trust we have earned with each new experience. With new customers, we don’t hav