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Time to Nail Conversion Tracking

Time to Nail Conversion Tracking Every business knows what counts as a conversion. It’s the goal that’s trying to be achieved after all. A conversion could be the final, the closure of a sale, the purchase of a product. In specific campaigns, a business might class a ‘conversion’ as a lead. A second campaign or process then might try to convert that lead again, into the final sale. Knowing what conversion (result) is needed from each marketing campaign that runs is all good and well. If however, those conversions are not tracked accurately and clearly, how can decisio

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Tips for Local Business Marketing

Tips for Local Business Marketing Local business marketing is more specialized and requires a different approach than selling to the masses. Of course, we would always recommend a targeted approach to marketing on any scale (large or small).  Local marketing also requires a more personal touch and process. We hope these tips will put you on the right path to grow your own local business marketing success.  Connect with Other Local Businesses There is always a cross-over or connection you can make with another local business that will benefit your own business. For

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4 Ways to Differentiate Your Business

4 Ways to Differentiate Your Business Differentiating Your Business and establishing a strong brand is crucial for success. If you can’t differentiate your business from other similar businesses and brands, ultimately you will lose ground on the competition. For local businesses, competition can be very fierce within a small sandbox, so highlighting your unique qualities is the only way to thrive.  Do you know what makes you different, unique, and more desirable than the alternatives? Every business, whether it is a carpet cleaning company, or a high flying