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Basic Principles for Reaching the Right People

Basic Principles for Reaching the Right People Put simply, marketing is the process of effectively communicating your product or service to a customer. This could be through branding, advertising or product position. Marketing is not just the advertising and promotions that take place. How your business is perceived all comes down to marketing and positioning your service or product as you want it to be viewed. Conducting market research also forms a part of marketing; it’s very much a collective term. Understanding the problems of your customers Have you heard the

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What Makes Marketing Messages Stick?

What Makes Marketing Messages Stick? With consumers constantly inundated with advertising and promotions, it’s a battle to deliver a powerful message that is well remembered. Is there an art to this or is it largely luck? Well.. you probably guessed it. Like everything in marketing, it’s about your creative thought-process behind that message. Whether it’s a TV jingle that you just can’t get out of your head or a slogan that you’d recognize a mile off, they’ve all been designed to evoke emotion. Emotion Is the Key We remember messages by an emotional recall. The ex

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What’s the Latest in On-Page SEO 2019?

What’s the Latest in On-Page SEO 2019? Something no business can ignore is SEO or search engine optimization. SEO could be incorporated into a strong marketing strategy to support both online and offline marketing efforts. The challenge with SEO is that it’s constantly changing, sometimes those changes have a huge impact on the way you operate. Google could drop a new algorithm update at any time and it can send even the top-performing websites into a downward spiral of confusion. It can feel a bit like trying to fix a house after a hurricane. On top of this, everyone